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Karen Pattani-Hason, MVI Chief
Marketing Officer, also has a long history in music and television.
She began her career as a banker at Chemical
Bank, now JP Morgan Chase, finishing
strong in an intensive Wall Street training program before moving
up to manage the accounts of several music and film executives.
She was the youngest to be promoted to AVP in her training class
and won a New Business Award for a major deal she closed for one
of her clients. Karen decided to join her clients in the entertainment
business, and her achievements at the bank landed her a full Citicorp
Fellowship to Columbia Business School.
While at Columbia, Karen landed a coveted internship at MTV
which quickly grew to a full-time production manager's job while
she was still in grad school.
Karen then transitioned to BMG Music
(now Sony BMG), initially working as
Sales and Marketing Manager for BMG Special Products, becoming the
top earner in her first year on the job, selling music compilations
to previously untapped markets and clients including Starbucks,
Kellogg's and Nestle.
She then rose to VP/A&R for BMG
Direct, managing a staff of 21 responsible for all music
selection for all BMG Music Service genres. She then moved to Island
Def Jam Recordings, a division of Vivendi/Universal,
to head New Media Business Development for the label. While at IDJ/Universal,
Karen closed the label's first online ad sales deal for defjam.com,
and also the label's first ring tone deal. Karen transitioned to
running all New Business Development for the label, spearheading
special projects for Kevin Liles, Russell Simmons and Lyor Cohen
in addition to her New Media responsibilities.
After 15 years in corporate, Karen decided to work for herself,
and spent several years doing independent strategic marketing and
business development consulting before joining MVI. She has a BA
in Economics and French from Tufts University
and an MBA in Marketing and Management from Columbia
Business School.
Mark Hason, MVI Founder/President
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